- Spanish Magazine Advertising Dollars
Hispanic magazines received just 2.9% of total Hispanic media spending, compared to 17% for magazines in the general market, attendees were told. Some Hispanic titles discount up to 30% or 40% off rate card prices. Publishers estimated total spending on...
- No Mas Periodico Nuevo Mundo
The San Jose Mercury News, which has won accolades for the diversity of its newsroom and coverage, announced Friday it plans to drop its Spanish newspaper because the free publications aren't profitable. Higher newsprint and health costs, combined with sagging...
