Latino Forum | Spanish Magazine Advertising Dollars | Small Business Negocios


Spanish Magazine Advertising Dollars

Hispanic magazines received just 2.9% of total Hispanic media spending, compared to 17% for magazines in the general market, attendees were told. Some Hispanic titles discount up to 30% or 40% off rate card prices. Publishers estimated total spending on U.S. Hispanic magazines is about $140 million a year. Advertisers who have declined to buy into Hispanic magazines often cite too few titles, tiny reach, not enough accountability, and even the common refrain: “We don’t use print.” Hispanic Magazine Advertising

November 3, 2005 | Credito | Deudas | Seguros

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