Hispanic MBA students representing only 4.5% of the B-school populace, according to research by the Graduate Management Admissions Council, the pipeline is not flowing fast enough to satisfy the changing demographic Many MBA recruiters are scrambling ever harder to attract the top Hispanic candidates. Hispanic MBA Job Market

The recruiting strategy is all about the bottom line. For any company to market its products to Hispanics effectively, it needs to employ people in management with a combination of education, experience, and firsthand knowledge of the culture, says Pilar Avila, vice-president for marketing at Palladium Equity Partners in New York, one of the largest Hispanic-owned private-equity firms in the country.