PwC describes Lifestyle Advertising as advertising and messaging that allows advertisers to respond to consumer feedback in an ongoing and interactive way through a continuous dialogue. It embraces online discussion boards, chat rooms, blogs, user-review forums and social networks to gain greater insight into consumer preferences, interests and points of view. Learn About Lifestyle Advertising Online

It is advertising that is personalized, participatory, and socially interactive and is built around dynamic, real-time conversations between companies and consumers. To fully capitalize on Lifestyle Advertising, advertisers must engage consumers in real-time conversations that are relevant and trustworthy, and as a result, gain insights into product positioning, customer service effectiveness and future company strategy.