WASHINGTON -- There has been a running buzz for sometime that the U.S. "Hispanic" market is hot and getting hotter -- a growing demographic with an increasing amount of money to spend on the right kind of products and votes to cast for the right candidates. But what is this so-called Hispanic market? Who is part of it? And what kind of marketing is being used to sell to this actually rather diverse group?

The Term Hispanic Market New Caliente Revenue Boom