Hispanic Online
Survey by comScore -
A comprehensive new survey of Latinos in the
United States reveals an array of attitudes, values and experiences that is
distinct from non-Hispanics. Latinos take different views than non-Hispanics
on what it takes to be successful in a U.S. workplace, and Hispanics overall
show a strong attachment to the Latin American nations where they or their
ancestors were born. While Latinos generally take a positive view of life in
the United States, many express concerns about the moral values Latino
children are acquiring here.

Significant differences on a range of attitudes
are apparent depending on whether Latinos were born in the United States or
abroad and whether they are primarily Spanish or English speaking. Although
large-scale ongoing immigration keeps Spanish a vibrant presence in the Latino
population, English is rapidly gaining ground, even in immigrant households.
Among native-born Latinos and those who are fully fluent in English, views on
a range of issues are often closer to those of non-Hispanics than to those who
are foreign born or Spanish speakers, according to the survey released
December 17, 2002, by the Pew Hispanic Center and the Kaiser Family
Foundation.
The 2002 National Survey of Latinos, a
nationally representative survey conducted between April and June 2002,
examines how members of the Hispanic community identify themselves, their
views of the United States, their experiences with discrimination both within
the Latino community itself and from non-Hispanic groups, their language
abilities and preferences, their economic and financial situations and their
experiences within the health care system.
The survey report also includes analysis of the
sometimes substantial and sometimes more subtle differences in the attitudes
and experiences among Latinos from various places of origin including
Mexicans, Puerto Ricans, Cubans, Dominicans, Salvadorans, and Colombians.
“The melting pot is at work as the survey
shows that the children of Latino immigrants are English-speakers and express
views closer to the American mainstream than the immigrant generation,” said
Roberto Suro, Director of the Pew Hispanic Center. “Assimilation is not a
simple, all-encompassing process, and even Latinos whose families have been in
the United States for several generations express some attitudes distinct from
whites and African Americans.”
"A Cuban in Miami, a Salvadoran immigrant
in Washington D.C., and a third generation Mexican in Los Angeles may all have
roots in Spanish speaking countries,” said Mollyann Brodie, Ph.D., Vice
President, Director, Public Opinion and Media Research at the Kaiser Family
Foundation, “but their diversity in views and experiences in the United
States suggests that people should be wary of generalizing too much about
Latinos."
Discrimination
Latinos overwhelmingly say that discrimination
is a problem that keeps Hispanics from succeeding in general (82%) and is a
problem in the workplace (78%) and at schools (75%).
- · When asked about personal experiences,
one in three (31%) Latinos report that they or someone close to them has
suffered discrimination in the past five years because of their racial or
ethnic background.
- · Many Hispanics report experiencing more
subtle forms of unfair treatment because of their racial or ethnic
background, including being treated with less respect than others (45%),
receiving poorer service than others (41%), and being insulted or called
names (30%).
- · When asked to explain why they believe
they were treated unfairly, they are most likely to say it is due to the
language they speak (35%), though many attribute it to their physical
appearance (24%), or feel it is a combination of the language they speak
and their physical appearance (20%).
- · Latinos also identify discrimination
within the Latino community as a problem. Eight in ten (83%) report that
Hispanics discriminating against other Latinos is a problem, including
almost half (47%) who say it is a major problem.
- · Views about Latinos discriminating
against other Latinos is one example of the sometimes substantial
differences across places of origin. Colombians (61%) and Dominicans (57%)
are more likely than Mexicans (48%), Cubans (42%), and Puerto Ricans (39%)
to feel that this type of discrimination is a major problem. Salvadorans
(54%) and all Central (53%) and South Americans (52%) are more evenly
divided on this issue.
Identity
The survey shows that immigration has a strong
influence on Latinos’ social identity. However, social identity is more
complex than simply a connection to an ancestral homeland.
- · More than half of Latinos (54%) say their
country of origin is the first or only choice for identifying themselves,
compared to one-fourth of Latinos (24%) who say that “Latino” or
“Hispanic” is their first choice, and one-fifth (21%) who say
“American” is their preference.
- · More than two-thirds (68%) of
foreign-born Latinos primarily choose their country of origin.
- · Those born in the United States of
immigrant parents are about equally likely to identify themselves by their
parents’ country of origin (38%) or as American (35%).
- · Over half (57%) of Latinos with U.S.-born
parents are more likely to identify first as Americans.
Assimilation
The survey suggests that Latinos who are
native-born or speak English tend to have social values and hold beliefs that
are more characteristic of mainstream American views than are the views of
recent Latino immigrants – with the exception of such issues as importance
of family and size of government, where they express a more distinct Latino
perspective.
- · Three in ten Hispanics (29%) believe that
you can be more successful in an American workplace if you are willing to
work long hours at the expense of your personal life compared to nearly
half of whites (46%). However, less than a fifth of Latinos who
predominantly speak Spanish (17%) voice that view, compared to 45% of
those who predominantly speak English. Similar gaps exist between the
foreign and the native born.
- · A larger majority of Hispanics (72%) than
whites (59%) feel that sex between two adults of the same sex is
unacceptable. Again, differences are considerably more pronounced between
Spanish and English dominant Latinos – 81% versus 60%, respectively –
and the foreign versus native born – 77% versus 64%, respectively say
unacceptable.
- · More Latinos (89%) than whites (67%)
agree that relatives are more important than friends. However, on this
issue, foreign born (92%) and native born (82%) are more likely to agree
with each other than with their non-Hispanic counterparts.
Latinos report positive views on living in the
United States compared to their countries of origin. They feel strongly that
the United States offers more opportunities to get ahead for themselves and
their children in terms of employment and education. They do, however, express
concern about the state of moral values and strength of family ties in this
country.
- · More than three-quarters of Hispanics
think Latino children growing up in the United States will get a better
education than they did (80%) and will have better jobs and make more
money than they do (76%).
- · Fewer, but still about half (56%), have
confidence that Latino children growing up in the United States will have
the same moral values as they do.
An overwhelming majority (89%) of Hispanics
believe that immigrants need to learn English in order to succeed.
- · This is one instance where Latinos from
different places of origin agree. For example, an overwhelming majority of
Mexicans (89%), Puerto Ricans (86%), Cubans (89%), Central Americans
(94%), South Americans (89%), Salvadorans (94%), Dominicans (92%), and
Colombians (88%) all agree that immigrants need to learn to speak English.
- · Almost three-quarters (72%) of
foreign-born Hispanics predominantly speak Spanish and nearly a quarter
are bilingual (24%). Six in ten (61%) native-born Latinos predominately
speak English and a third (35%) are bilingual.
- · In the second generation – the
U.S.-born children of Latino immigrants – 47% are bilingual, 46% are
English dominant, and 7% are Spanish dominant.
Other key findings from the 2002 National
Survey of Latinos include:
- · Latinos (35%) are more likely to report
being without health insurance than whites (14%) or African Americans
(21%).
- · About three in ten (29%) Latinos report
having problems communicating with their health care providers because of
language barriers.
About three in ten Latinos have had problems
paying their rent or mortgage in the past year (28%), report being laid off or
having lost their job in the past year (30%), and two-thirds report not having
been able to save money for the future (66%).
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